Readings in contemporary marketing
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Readings in contemporary marketing by Eugene M. Johnson

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Published by Dryden Press in Hinsdale, Ill .
Written in English


  • Marketing -- Addresses, essays, lectures

Book details:

Edition Notes

Includes bibliographical references.

Statementedited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
ContributionsHouse, Ray S., McDaniel, Carl D.
LC ClassificationsHF5415 .J535 1977
The Physical Object
Pagination347 p. ;
Number of Pages347
ID Numbers
Open LibraryOL4891656M
ISBN 100030190118
LC Control Number76024084

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